A memento from our participation in the 2025 ARCH:ID architecture exhibition, this video features our booth concept and some of the scenes that took place at the event. Held on May 8-11, 2025, we participated for the third consecutive year in another collaboration with renowned architect Andra Matin, participated in the event’s Talk Series, held a clay workshop for visitors, as well as engaged with numerous social media influencers. Meanwhile, as the brainchild of Andra Matin, the booth design itself in a nutshell:

“An archipelago represents fragmented yet interconnected spaces—just like the diverse Indonesian islands. By using locally sourced clay and soil, your booth becomes a microcosmic island, grounding ARNA’s identity in a specific place while still connected to a wider cultural and environmental network.

The ARNA exhibition booth is a performative archipelago. It transforms a temporary space into an active performance of place, ecology, and cultural identity, using local soils and water to ‘perform’ ARNA’s commitment to sustainability and Indonesian rooted-ness in a decentralized but deeply connected world.”