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Strategy

In accordance with our vision, “To be the best company in the ceramic tile industry, full of creativity and innovation, and able to make a meaningful contribution to the development of the country and society,” we strive to be in harmony with the conservation of nature and the betterment of the quality of human life. Our growth strategy comprises five fundamental considerations, namely the environment, energy, product, technology, and human resources. This approach in itself particularly aligns with four specific SDG focuses. See below for description.
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SDG 13

"Take urgent action to combat climate change and its impacts."

ENVIRONMENT

Minimizing negative impact to the environment.

SDG 9

"Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation."

ENERGY

Optimizing efficient consumption of energy.

PRODUCT

Producing high quality tiles.

TECHNOLOGY

Investing in innovative production technologies.

SDG 12

"Ensure sustainable consumption and production patterns."

HUMAN RESOURCES

Developing skilled and professional human capital.

SDG 8

"Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all."
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