In an inter-department collaborative effort, we successfully participated in the KERAMIKA exhibition which was held from February 23-26, 2023, at the Jakarta Convention Center in Jakarta. Our marketing team under the command of VP of Marketing Ms. Renny A. Sandi, and our corporate communications team under the command of Head of Corporate Communications Mr. Febyan Rustandy planned, executed and manned our booth which was located at A-10 in the venue. The booth itself predominantly featured our ARNA granite tiles as a means to introduce this newest product line to consumers, although our UNO products were also featured.
Visitors were aplenty during the 4-day event, including a visit from Minister of Industry Mr. Agus Gumiwang Kartasasmita who was given a tour of the booth by our Chief Operating Officer Mr. Edy Suyanto. We held various activities for drawing interest and engaging with visitors, including a happy hour every 2:30 PM providing free coffee to our Instagram followers, a mood-board competition, a glass workshop coordinated by our very own Ms. Karina, as well as a non-alcoholic beer pong tournament on the last day of the exhibition.
KERAMIKA is Indonesia’s largest exhibition for ceramic tile products and is a mainstay in the industry’s annual calendar. This year’s event itself marks the first event after a 3-year absence due to the COVID-19 pandemic, which makes it all the more significant.
P.S.: Visit us at the ARCH.ID as we will be participating in this foremost architecture conference and exhibition event to be held on March 16-19, 2023, at ICE BSD in Tangerang, Banten.