On March 16-19, 2023, we had the opportunity to participate in ARCH:ID, the largest architecture exhibition in Indonesia. In line with “Identity?” as the event’s theme, our participation in ARCH:ID showcased the ‘identity’ of our ARNA Granite tiles, as well as the philosophy and motivation that drive Arwana Ceramics as a tile producer. During the 4-day event itself, we engaged with many visitors who were drawn by our unique booth design, which was built in collaboration with renowned architect Mr. Andra Matin.
Our participation in the 2023 ARCH:ID also featured “Talk Series: ARNA x Andramatin” on the last day of the exhibition which had Mr. Fauzan Zikry (Chief Designer at Andra Matin) and Mr. Febyan Rustandy (Head of Communications of Arwana Ceramics) discuss the reasons behind the collaboration and the booth design. As Mr. Fauzan Zikry described it, our booth featured an art installation that makes use of mirrors to convey the meaning, and infused with green elements which is a core element of Arwana Ceramics. The design process itself was carried out over a 3-month period.