On February 22-25, 2024, we, through the ARNA brand, participated in Indonesia’s foremost architecture exhibition, ARCH:ID, at ICE BSD City, Tangerang, Banten, for the second year in a row. ARNA featured a booth concept that was the brainchild of renowned architect Mr. Andra Matin. The collaboration also extended to a talk show featuring Mr. Andra Matin and our very own COO, Mr. Edy Suyanto.
Themed “Shaded Shelves”, the ARNA booth is an elaborate one that is also committed to the principles of sustainability. Beyond its presence at ARCH:ID, the booth has been dismantled and is planned to be rebuilt again on the ocean floor to help create an artificial reef, helping provide a habitat for marine life. Visitor enthusiasm itself was visibly high throughout the 4-day event, and the booth closed the participation bringing home first place as the best booth of the event.